get to know me

about

Marketing Ops, Data Ops, and Marketing Technology

Who I Am

I'm a lifelong learner and perpetual tinkerer with a passion for exploring new skills and ideas—both professionally and in my personal life. Whether it's picking up a new hobby or building a digital tool from scratch, I thrive on the process of discovery and hands-on problem-solving.

Empowered by technology and driven by curiosity, I make the most of available resources to better understand the world, create useful solutions, and continuously grow as a person and a professional. I refer to myself as "Marketing Ops with Developer Chops" — I'm a highly technical individual with skills in web development, data engineering, and more, and I'm comfortable rolling up my sleeves and implementing custom solutions myself when needed.

Proficiencies

Marketing Operations Marketing Automation Full-Stack Web Development
Data Engineering Full Funnel Strategy Server-Side Programming
Digital Marketing Data Science & BI Strategic Communication

Technical Knowledge

Languages

HTML, CSS, Javascript, Typescript, PostCSS, SASS/SCSS, LESS, Python, SQL, NoSQL, JSON, YAML (Go, Rust, Solidity in progress)

Marketing Automation

Inflection, Marketo, Hubspot, Pardot, Braze, Salesforce Marketing Cloud, Customer.io, Iterable, Klaviyo, Sendgrid

CDPs & Tag Management

Segment, Rudderstack, mParticle, Amplitude, Google Tag Manager, Tealium

Data Storage & Transformation

Databricks, MySQL, SQL Server, MariaDB, BigQuery, Snowflake, MongoDB, CouchDB, Redshift, PostgreSQL

ETL & Data Orchestration

Funnel.io, Tray.io, Workato, Pipedream, Zapier, Fivetran, Apache Airflow, Stitch

Analytics & Reporting

Google Analytics (UA & 4), Amplitude, Mixpanel, Tableau, Microsoft Power BI, Google Data Studio

App Frameworks & Libraries

Vue, Astro, React/Next.js, Angular, Django, Flask, Gatsby

Cloud Services

Firebase, AWS, Azure, Heroku, Google Cloud, Digital Ocean, Mongo Atlas, Pantheon

CRM

Salesforce, Hubspot, Zoho, SugarCRM, Freshsales

CMS

Wordpress, Contentful, Drupal, Ghost, Sharepoint, Django CMS, Hygraph, Sanity

Virtualization & Containers

Docker, Kubernetes, Libvirt (KVM + QEMU), Microsoft Hyper-V, VMWare Workstation

Go-To-Market Tools

Gainsight, Outreach, Pocus, Drift, Qualified

Certifications

Marketo Certified Solutions Architect (MCSA) Marketo Certified Consultant Marketo Certified Revenue Cycle Analyst Segment Analytics Expert Segment Implementation Expert Amplitude Implementation Expert Amplitude Insights Expert Workato Automation Pro I, II & III Certified Adobe Audience Manager Business Practitioner

Experience

Sr. Manager, Marketing Operations

2023 – Present

Mural

  • Own and manage the Segment Customer Data Platform (CDP), ensuring seamless integration with downstream systems including Inflection, Marketo, Salesforce, Pocus, and Qualified
  • Serve as the primary liaison between Data Engineering and Revenue Operations, facilitating alignment on data strategy and execution
  • Oversee accurate capture, transformation, and orchestration of attribution data across the marketing and sales tech stack
  • Define and maintain the event schema for go-to-market data, including a unified event taxonomy and key properties across systems
  • Support evaluation, implementation, and onboarding of new tools within the GTM tech stack, including Salesforce Data Cloud
  • Create and maintain SQL-based views in Databricks to support PLG data analysis and enable data activation in tools such as Gainsight

Director, Marketing Operations

2021 – 2023

McGaw

  • Developed implementation strategies for CDPs and analytics tools including Segment, mParticle, Lytics, Amplitude, Mixpanel, and Google Analytics
  • Connected disparate systems by creating custom integrations and data pipelines
  • Designed, executed, and managed optimization campaigns across websites, CDPs, analytics tools, email providers, and more
  • Developed internal MOPs and DevOps processes as well as company tools

Technical Architect

2018 – 2021

Reach Marketing

  • Designed and developed marketing automation solutions for clients across various verticals
  • Led implementations of Marketo and Salesforce Marketing Cloud; made strategic recommendations for martech stack enhancements
  • Leveraged platform APIs and custom ETL solutions to connect disparate systems
  • Served as company-wide technical consultant for web development requests

Marketing Automation Consultant

2017 – 2018

Fathom

  • Led client account teams to implement marketing automation solutions including triggered messaging, automated lead intake, and real-time personalization
  • Produced thought leadership content and sales support materials to drive new business

Marketing Automation Strategist

2015 – 2017

Fathom

  • Developed messaging strategies leveraging customer personas, existing engagement data, and personalized content
  • Designed and implemented custom marketing automation solutions spanning multiple channels and lifecycle stages
  • Created frameworks and toolkits for campaign planning including program playbooks and implementation workbooks

Email Marketing Specialist

2013 – 2015

Fathom

  • Developed marketing email and landing page assets in alignment with best practices
  • Defined testing strategies and methodologies for optimizing asset performance using behavioral analytics tools

Education

B.A. in English — Rhetorical Strategy

2007 – 2010

The Ohio State University

On-Site Technical & Training Seminars

2009 – Present

Marketo/Adobe Summit, Tableau Conference, and others

Open Source Work & Self-Study

Life-Long

MIT Open Courseware, LinkedIn Learning, Codecademy, Pluralsight, and personal projects

Let's Connect

Interested in working together or just want to chat? Feel free to reach out or download my resume.

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