Jeffrey Brown

Mural

• Own and manage the Segment Customer Data Platform (CDP), ensuring seamless integration with downstream systems including Inflection, Marketo, Salesforce, Pocus, Qualified, and others
• Serve as the primary liaison between Data Engineering and Revenue Operations, facilitating clear communication and alignment on data strategy and execution
• Oversee the accurate capture, transformation, and orchestration of attribution data across the marketing and sales tech stack
• Define and maintain the event schema for go-to-market data, including the creation of a unified event taxonomy and identification of key properties, traits, and data requirements across systems
• Support the evaluation, implementation, and onboarding of new tools and technologies within the go-to-market tech stack, including recent initiatives like Salesforce Data Cloud
• Create and maintain SQL-based views in Databricks to support PLG data analysis and enable data activation in downstream tools such as Gainsight

McGaw

• Develop implementation strategies for customer data platforms and analytics tools such as Segment, mParticle, Lytics, Amplitude, Mixpanel, and Google Analytics
• Connect disparate systems by creating custom integrations and data pipelines
• Establish data sources and sync to core business systems leveraging ETL tools and custom written queries
• Design, execute, and manage optimization campaigns across websites, testing platforms, CDPs, analytics tools, email providers, and more
• Conduct qualitative research projects and serve as a trusted resource and subject matter expert
• Design, build, and execute on marketing operations programs, email campaigns, and other creative ops/campaigns to help clients achieve core business objectives
• Develop internal MOPs and DevOps processes as well as company tools
• Manage multiple projects and clients across a variety of different verticals and industries

Reach Marketing

• Designed and developed marketing automation solutions for clients across various verticals
• Developed user interfaces for custom tools, reporting dashboards, and web assets using a wide array of frameworks, libraries, and systems
• Led implementations of newly acquired platforms such as Marketo and Salesforce Marketing Cloud; made strategic recommendations for martech stack enhancements
• Leveraged platform APIs and custom ETL solutions to connect disparate systems
• Created web and email assets using platform-specific syntax, dynamic content, custom scripting, and API libraries
• Served as a company-wide technical consultant for web development requests
• Provided pre-sales technical support to help drive new business and grow revenue

Fathom

• Orchestrated account kickoffs, alignment exercises, and immersion sessions to fully understand a client's core business
• Led client account teams to implement marketing automation solutions, including triggered messaging, automated lead intake, and real-time personalization
• Ensured all initiatives were fully aligned with clients' core business objectives and KPIs, and proved the value of marketing automation through analytics
• Produced thought leadership content and sales support materials to help drive new business and promote brand awareness

Fathom

• Developed messaging strategies leveraging client customer personas, existing engagement data, and personalized content
• Designed and implemented custom marketing automation solutions spanning multiple channels and stages of the lead lifecycle
• Conducted business immersion sessions to gather campaign requirements from key stakeholders
• Created frameworks and toolkits to facilitate the campaign planning process, including account kickoff documents, program playbooks, and implementation workbooks
• Ensured campaign assets adhered to brand guidelines and industry best practices
• Outlined optimization roadmaps for in-market campaigns to promote an iterative, agile digital strategy for all clients